Saturday, September 03, 2005
CBC 54: What has happened to CBC.ca's ratings?
I saw one of the blogs from a fellow lockoutee at CBC.ca, Pary Bell from CBC Kids.
On Thursday he said
I didn't see Pary's post until this morning.
So I did some checking. (pdf file) Nielsen has already released preliminary ratings for Katrina coverage by US news and weather websites.
They include
ABCNEWS Digital up 127%
MSNBC up 105%
WorldNow up 95%
Fox News up 84%
Weather Channel up 73%
AOL News up 71%
AccuWeather up 55%
CNN up 44%
The management of CBC.ca are obsessed with the audience figures. My guess, and it's only a guess, is that the figures will show a peak at the beginning of the Katrina crisis and then a sharp drop off when the audience realizes what it's actually getting and it goes elsewhere.
Just think what the figures would have been if CBC.ca had actually been working?
Note to the entertainment reporters, columnists and editors who I know are monitoring this blog. There has been no coverage of CBC.ca in this crisis with the exception of a couple of passing remarks. Okay, if the regular assignement is TV with a little radio thrown in that might not be your job. But where are your high-tech reporters and online columnists? And remember that the CBC.ca audience is a younger demographic than either the TV or radio audience and part of CBC's long term plan was to get the younger CBC.ca audience to migrate to the old media lines. Probably won't happen now.
Technorati tags
writing, journalism, CBC, blog, news, lockout,
CBClockout,
Katrina,
web
12:10 PM posted by Robin Rowland
Permanent Link
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I saw one of the blogs from a fellow lockoutee at CBC.ca, Pary Bell from CBC Kids.
On Thursday he said
One of the things that i find quite baffling, and quite frustrating, is that pretty much all the attention that the lockout has garnered in the media and the blosphere has been entirely about CBC TV and CBC Radio. There has been little to no mention of the hundreds of CBC ONLINE employees that have been locked out, or of the product that is being produced in our absence.
I didn't see Pary's post until this morning.
So I did some checking. (pdf file) Nielsen has already released preliminary ratings for Katrina coverage by US news and weather websites.
They include
ABCNEWS Digital up 127%
MSNBC up 105%
WorldNow up 95%
Fox News up 84%
Weather Channel up 73%
AOL News up 71%
AccuWeather up 55%
CNN up 44%
The management of CBC.ca are obsessed with the audience figures. My guess, and it's only a guess, is that the figures will show a peak at the beginning of the Katrina crisis and then a sharp drop off when the audience realizes what it's actually getting and it goes elsewhere.
Just think what the figures would have been if CBC.ca had actually been working?
Note to the entertainment reporters, columnists and editors who I know are monitoring this blog. There has been no coverage of CBC.ca in this crisis with the exception of a couple of passing remarks. Okay, if the regular assignement is TV with a little radio thrown in that might not be your job. But where are your high-tech reporters and online columnists? And remember that the CBC.ca audience is a younger demographic than either the TV or radio audience and part of CBC's long term plan was to get the younger CBC.ca audience to migrate to the old media lines. Probably won't happen now.
Technorati tags
writing, journalism, CBC, blog, news, lockout,
CBClockout,
Katrina,
web
12:10 PM posted by Robin Rowland
Permanent Link
