Thursday, September 29, 2005
MTV Canada will be hiring "scores of new people"
The Globe and Mail reports this morning that CTV and MTV have made a deal to team up and have created a new business term: "multi-platfornication." (Perhaps a G&M dig at a bad typo?)* CTV plans to turn its low-rated TalkTV speciality channel into a new MTV north.
Key point:
That means once again people will move on, there will not only be jobs at this new venture (whenever that will be) but gaps to fill elsewhere.
*The Canada News Wire release does say "multiplatform."
Note also from the CNW release:
If that really is the intention, then that means CTV is taking on another area where CBC (mostly radio) was dominant. Looking for new music talent. Every one of the musicians who have appeared at the Simcoe Park concerts in Toronto have thanked CBC for helping them along the way. Will some 15-year-old with a garage band today be thanking CTV/MTV in a half dozen years?
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CTV, MTV, CBC, lockout,
CBClockout
9:58 AM posted by Robin Rowland
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The Globe and Mail reports this morning that CTV and MTV have made a deal to team up and have created a new business term: "multi-platfornication." (Perhaps a G&M dig at a bad typo?)* CTV plans to turn its low-rated TalkTV speciality channel into a new MTV north.
Key point:
stamping the MTV brand onto conventional, digital and specialty network programming, involves hiring scores of new people to create Canadian-made, MTV-style segments, as well as tapping into on-line, wireless and video-on-demand products and promotions.
That means once again people will move on, there will not only be jobs at this new venture (whenever that will be) but gaps to fill elsewhere.
*The Canada News Wire release does say "multiplatform."
Note also from the CNW release:
This new digital television service, along with the new MTV analogue channel, will provide alternate high quality entertainment options to all Canadians, and represent a great boost to local production and culture.
If that really is the intention, then that means CTV is taking on another area where CBC (mostly radio) was dominant. Looking for new music talent. Every one of the musicians who have appeared at the Simcoe Park concerts in Toronto have thanked CBC for helping them along the way. Will some 15-year-old with a garage band today be thanking CTV/MTV in a half dozen years?
Technorati tags
CTV, MTV, CBC, lockout,
CBClockout
9:58 AM posted by Robin Rowland
Permanent Link
