The Garret Tree
Thursday, September 29, 2005
  MTV Canada will be hiring "scores of new people"

The Globe and Mail reports this morning that CTV and MTV have made a deal to team up and have created a new business term: "multi-platfornication." (Perhaps a G&M dig at a bad typo?)* CTV plans to turn its low-rated TalkTV speciality channel into a new MTV north.

Key point:
stamping the MTV brand onto conventional, digital and specialty network programming, involves hiring scores of new people to create Canadian-made, MTV-style segments, as well as tapping into on-line, wireless and video-on-demand products and promotions.

That means once again people will move on, there will not only be jobs at this new venture (whenever that will be) but gaps to fill elsewhere.

*The Canada News Wire release does say "multiplatform."

Note also from the CNW release:
This new digital television service, along with the new MTV analogue channel, will provide alternate high quality entertainment options to all Canadians, and represent a great boost to local production and culture.

If that really is the intention, then that means CTV is taking on another area where CBC (mostly radio) was dominant. Looking for new music talent. Every one of the musicians who have appeared at the Simcoe Park concerts in Toronto have thanked CBC for helping them along the way. Will some 15-year-old with a garage band today be thanking CTV/MTV in a half dozen years?

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I write in a renovated garret in my house in a part of Toronto, Canada, called "The Pocket." The blog is named for a tree can be seen outside the window of my garret.

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Name: Robin Rowland
Location: Toronto, Canada

I'm a Toronto-based writer, photographer, web producer, television producer, journalist and teacher. I'm author of five books, the latest A River Kwai Story: The Sonkrai Tribunal. The Garret tree is my blog on the writing life including my progress on my next book (which will be announced here some time in the coming months) My second blog, the Wampo, Nieke and Sonkrai follows the slow progress of my freelanced model railway based on my research on the Burma Thailand Railway (which is why it isn't updated that often) The Creative Guide to Research, based on my book published in 2000 is basically an archive of news, information and hints for both the online and the shoe-leather" researcher. (Google has taken over everything but there are still good hints there)

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