The Garret Tree
Saturday, January 27, 2007
CBS could scuttle Toronto photo festival display
Post updated 1700 ET
CBS Outdoor, the new name for the old Viacom billboard company could threaten the public display of photographs during the annual Contact photo festival this spring.
The Globe and Mail reports this morning that CBS which controls the advertising for Toronto's public transit system wants to charge $32,500 for the display of photographs in five bus shelters and another display of photographs, organized by the Art Gallery of Ontario, in St. Patrick subway station.
(Globe story usually public for about two weeks after publishing)
The Globe story says that when Viacom ran the system, the company charged the festival the charitable organization advertising rate. Now, according the Globe, the beancounters at CBS Outdoor are quadrupling the display rates.
Quote from the Globe
Downtown councillor Kyle Rae told the Globe that the CBS decision could threaten other arts and culture events in Toronto.
As the Globe article points out, many other cities around the including London's Platform for the Arts display the work of local artists in the "underground" and other transit locations.
Out of curiosity I searched New York transit art, the Big Apple of course is home to Black Rock, the corporate headquarters of CBS, and found the New York transit system Subway Art Guide.
Another black eye for CBS!
(And an example again that many in the United States think it is the centre of the universe. The US site for CBS Outoor, cbsoutdoor.com has a map of the world on its market page, but that map is not clickable. So if you miss the obscure reference on the drop down menu on the the home page, you have to hunt up the page for the international branches. The Canadian site, of course, has more visible links to the international offices, in case some poor soul searching on Google ends up in the wrong country.)
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Update/Response
A reader, who works at CBS, sends this response:
12:45 PM posted by Robin Rowland
Permanent Link
Links to this post
Post updated 1700 ET
CBS Outdoor, the new name for the old Viacom billboard company could threaten the public display of photographs during the annual Contact photo festival this spring.
The Globe and Mail reports this morning that CBS which controls the advertising for Toronto's public transit system wants to charge $32,500 for the display of photographs in five bus shelters and another display of photographs, organized by the Art Gallery of Ontario, in St. Patrick subway station.
(Globe story usually public for about two weeks after publishing)
The Globe story says that when Viacom ran the system, the company charged the festival the charitable organization advertising rate. Now, according the Globe, the beancounters at CBS Outdoor are quadrupling the display rates.
Quote from the Globe
CBS Outdoor officials insisted that Contact has never received the same rates as charitable groups, and was free to renegotiate the deal. But [festival organizer Bonnie] Rubenstein said her staff received an e-mail from CBS last November, informing them of the new rates and policies, saying they were "non-negotiable."Contact has appealed for help from the city's arts division and the office of TTC chair Adam Giambrone, who said he was unable to persuade CBS to adjust the fee.
Downtown councillor Kyle Rae told the Globe that the CBS decision could threaten other arts and culture events in Toronto.
"Those are our bus shelters and there needs to be a clearer relationship between our goals as the property owner and CBS's bottom line," he said.
As the Globe article points out, many other cities around the including London's Platform for the Arts display the work of local artists in the "underground" and other transit locations.
Out of curiosity I searched New York transit art, the Big Apple of course is home to Black Rock, the corporate headquarters of CBS, and found the New York transit system Subway Art Guide.
Another black eye for CBS!
(And an example again that many in the United States think it is the centre of the universe. The US site for CBS Outoor, cbsoutdoor.com has a map of the world on its market page, but that map is not clickable. So if you miss the obscure reference on the drop down menu on the the home page, you have to hunt up the page for the international branches. The Canadian site, of course, has more visible links to the international offices, in case some poor soul searching on Google ends up in the wrong country.)
--
Update/Response
A reader, who works at CBS, sends this response:
I think the Globe got it wrong -- "when Viacom ran it"?
Essentially there is no change in the management of CBS Outdoor, just a name change.
In fact, CBS Corporation is really Viacom, just a name change for the whole company.
That's how CBS kept all the licenses.
The "new" Viacom, or MTV Networks, is essentially a whole new company after the spinoff.
Confusing yes. But I am pretty sure CBS Outdoor in Canada has the same old management it always did. Not fair to blame the EYE for this one.
- Wikepdia entry on MTV Networks
- Wikipedia entry on Viacom
- Wikepedia entry on CBS Corporation
Labels: Canada, CBS, Globe and Mail, photography, United States, web design
12:45 PM posted by Robin Rowland
Permanent Link
