Tuesday, September 13, 2005
CBC 75: FREE OFFER: How to save the CBC
The lockout is now entering its 30th day. It is clear that this is no longer just a labour dispute. It is a battle to save public broadcasting in Canada and perhaps elsewhere on the planet.
Over the past few years the CBC has spent a lot of taxpayers money on consultants and studies to find out what the audience wants, why the audience is slipping away.
The answer may have appeared in the past few days, and in an indication of how the world is changing, it doesn't cost a cent. The link to the pdf file is at the bottom of this post.
Some of these ideas are in the “in the air” from the flexible lockoutees across the country. See Tod Maffin's own vision of a future for the CBC.
The good news is that some people inside the Toronto Broadcast Centre are also thinking along the same lines, according to Tod Maffin's e-mail interview with Ouimet:
So here's what I think we all should do next
First we have to discuss two points:
1. We ARE out of touch
The events of the past four weeks have shown we at the CBC are out of touch with a good many Canadians.
To "win back the audience," (if we even want to do that—this blog develop will question that concept) we must be able to speak with a majority of Canadians, including many fair small c conservatives, an audience which letters and blogs show the CBC has neglected.
The far right, who says we are out of touch, has vision that is much narrower than the majority of Canadians, even conservative Canadians. We must realize that we will never please the far right and move on.
Here is the problem: In many ways, we are speaking to Canadians, we are not speaking with Canadians.
Remember all those rookie lectures on radio, that radio is a conversation? Somewhere along the way some people at CBC have forgotten that.
We've all attended those mandatory seminars on how market share is shrinking. The problem with those reports is that they written by consultants (more on that later) and are talking about market share, not people.
But what brings it home is the post-lockout Decima poll.
The poll says:
Some of my colleagues (mainly from CBC Radio) genuinely expected an outcry from Canadians when the lockout killed most of the programming. It didn't happen.
But so is everybody else
Everyone is out of touch.
All network viewing is down, especially among the key demographic, the next generation. Private television and radio are also talking to Canadians, not with Canadians. In many cases they are shouting at Canadians.
We now have a narrow chance to change all that. Perhaps a month. If the right people listen.
2. Senior management's plan is so obsolete it is rusty
Current senior management at CBC has always talked about flexibility in terms of disposable people. In his op-ed piece in the Globe and Mail, CBC president Robert Rabinovitch spoke of replacing someone on a three year cycle. That shows he doesn't get it, that there is a basic flaw in senior management's thinking.
Things are moving too fast even for that. By the time you fire and hire, things will have already changed again. You can't wait. You need creative permanent staff who can turn on a dime, take a new idea and run with it right away. If you have to react by posting a job, convening a board and negotiating a short-term contract, your competitors, and not just your competitors in the Main Stream Media, will have already adapted.
(In his podcast on the future of the CBC Tod Maffin puts it in a slightly different context. He says hire smart people. He gives the example of Home Depot who hires and pays experienced people who know their products rather than cheap, minimum wage staff who don't).
A good example is an efficient, adaptable, well trained military force. One day they are fighting a forest fire, the next day they are fighting a war, on day three they are doing flood relief, day four organizing and marching in a parade for a visiting head of state and on day five on a peacekeeping mission. (Okay so I exaggerate the day-by-day stuff but you get the point). Imagine if any army, navy or air force hired and fired not only its privates and sailors but its non-commissioned officers (the backbone of any force), its lieutenants, majors, captains, colonels and commodores on the same basis that the CBC management wants to hire and fire its staff?
I have to keep coming back to the memo that came out of the Canadian Cable Television Association in 1996. It is a 1996 plan for the CBC, no matter who wrote it. (My first post is here, and the follow-up here)
It is an early-1990s specialty channel plan written by people who didn't notice the first Internet boom was beginning. It is a plan forged in Ottawa among bureaucrats, executives and lobbyists, a plan made to fit into some forgotten communications strategy, a strategy now likely stored (and protected from gathering dust) in an acid-free box in the National Archives. It's as out-of-date as a nearby box with a document outlining Sir John A. Macdonald's plan for a telegraph line to follow the CPR.
For those who don't get it in 2005, both inside and outside the CBC, the three specialty channel idea has magnetic appeal.
So what happens now?
All we need to know, at least for today, is in a small free PDF file (yes I keep teasing you). That may change next month, but if we want to save the CBC on Day 30, keep reading.
Seth Godin might be considered a blogging guru. (I'll link to him in a minute) After all his blog is number 90 on the Technorati list of top 100. (As of the moment I am writing this I am at 89,977.)
A short while ago, he released on short e-book on blogging, and so, being a blogger, I downloaded and read it. And read it again. And realized that here is that free gift that might just save the CBC.
So here are my interpretations of Godin's observations and recommendations, as they apply to our crisis.
The mainstream media is dying.
Why?
Godin says; “all printing presses are created equal. And everyone owns one...a good idea on a little blog has a very good chance of spreading. In fact, an idea outside the mainstream media might have a better chance of spreading.”
He asks: “Remember Dan Rather?”
He says lousy blogs don't get read. There is too much choice these days. The reader is selfish. Good ideas spread, bad ideas just sit there.
Good bloggers are echoed
Godin says that Cory Doctorow is the Dan Rather of this age. A locked out chase producer may know who Cory Doctrow is. Has anyone in management ever heard of him? Although he is now a citizen of the world, Cory is Canadian!! I used to buy books from him when he was a sales clerk at Bakka, the science fiction bookstore in downtown Toronto. Now he is one of the three people who run the most popular blog on the planet, Boing Boing.
A couple of years ago a senior manager decided CBC.ca wouldn't do blogs. Why? Because a consultant told him Canadians didn't like blogs. (The decision has since been modified). And the number one blogger on the planet is Canadian! (Okay so I am pushing the envelope just a bit)
Now we know why CBC management doesn't get it.
Back to Godin. A good idea is echoed quickly, he says, picked up by blogs and discussed, revisited, linked and linked back.
Money Quote: “if these bloggers get lazy or stupid or selfish, their audience will flee. They will flee faster than they fled CBS.” Get it? (just substitute one letter)
Money Quote 2: Managers get this tattooed on what ever part of the body you feel is appropriate. “If you write something great and you do it over and over again, you will be unstoppable.” Isn't that what our multi-million dollar news study said? People want stories.
Godin's third law: WITH and FOR not AT and TO.
Tattoo this somewhere else appropriate.
“When you write to your audience or at your audience, you've made it really clear you think they are the other and you think they are yours.”
I hate to say it, but that sums up what is wrong with a lot of the story and assignment meetings I have attended. Although there lots of good ideas in those meetings, too often, especially in television, the great ideas, the slightly off the wall ideas, are rejected.
Why? So that the CBC can go on talking at Canadians, not with Canadians. This is why radio has more loyalty than TV. Radio reaches out more than TV does.
Money Quote 3.
“Nobody gets to be Dan Rather, ever again. But the audience desperately wants you to be a leader, to stand up for something, to speak up, to insert new ideas and challenging thoughts into their conversations...the days of the media for everyone are long gone. We miss you Walter Cronkite...So if you weird me or disrespect me, I'm out of here.”
Now Godin is talking to bloggers about blogging. But who are those examples? Broadcasters.
And yeah, I have been reading too many blogs (not just the anonymous vipers) in the past four weeks to not realize yeah, in some ways we have “disrespected” some in Canada. We probably didn't mean to. We work very hard at making things work, but sometimes the process takes over and becomes more important than the story.
(Gee isn't that something else the news study said?)
Small is beautiful
The CBC is big. Godin says small works in the 21st century. I'll let you read that section of his E-book. But his last piece of advice in that section is “Get small. Think big.” ( Read that whole section in the e-book. I'll tell you how I think the CBC can do that in a minute)
Why management failed
We've spent millions of taxpayers dollars on consultants, focus groups and studies.
And the CBC is in the biggest mess in its 70-year history.
Godin says and this applies to the CBC: “Companies said they were listening but they were really using focus groups to justify what they were going to do in the first place.” (He says when it came to cars, Detroit stacked its focus groups with what management wanted to hear)
He says: “TV is down, radio is down but customers telling their friends is up.”
Money Quote 4: Tattoo this somewhere as well. “The most important talking is story telling. Not top-down dictation, but stories that resonate, stories that are authentic, stories that spread.”
Godin is offering the world for free what the CBC spent millions to find out in the news study.
It is what the CBC does best when it is at its best.
“Talking directly to your unhappy customers is up too.” Yeah. And the CBC doesn't do that either. The Observer and Peter Preston responded to my complaint in less than 24 hours. The CBC Ombudsman takes months. That doesn't mean the CBC bows to interest groups or nut cases. But over all the Corpse hasn't been listening.
Godin's conclusion:
“If your organization isn't watching what is being said about you in blogosphere,you're in big trouble. Instead of learning, you're clueless. Instead of being able to fix problems before they snowball, you're waiting for an avalanche. And instead of amplifying the news, you're going to fade to black.” (Gee another broadcaster's analogy).
If you care about your brand and your career and impact you need a blog....
(If Robert Rabinovitch or Richard Stursberg or Jane Chalmers, the triumvirate, got it, they'd be be blogging. NO, if they really got they wouldn't have locked us out in the first place and triggered the blog war. The only person inside who gets it is Ouimet. But then there are the leakers who feed info to bloggers like me and others. They're beginning to get it.)
A lot of people who didn't like the CBC were blogging and as I said it wasn't just the those anonymous vipers from the far right, but across the whole spectrum of Canada. Did we pay attention? No.
Godin's big finish
Over time, take your readers on a journey. Teach them what they'd like to them to know and the rest will take care of itself.
(Hmmm didn't someone say that around a campfire in front of cave about eight thousand years ago??)
Robin's solution for the CBC
The CBC is a public broadcaster. It has to have that conversation with Canadians. Let the privates talk to and at Canadians and pick up what money they can doing it..
A lot of good people at CBC news have never understood the logic about getting out of local news (except that the privates are lobbying Ottawa because they don't want the competition).
It is the local reporters who know what is happening, know what stories may have national impact. That's why radio works and TV is faltering. You can't tell a story properly by parachuting in a national reporter at the last minute. Often it is the local reporter, the great story teller, who is plucked from the regions to tell the national stories. Where are those reporters going to come from if there is a centralized (dare I say elite) CBC? The local private stations, of course. (That is if, in the future, they still want to work for CBC. What if they have a choice of a permanent staff job at a local station and uncertain contractual status at the elite CBC news channel?)
Forget the three specialty channel concept. It's obsolete, a decade out of date and it was pretty worthless even then.
Get back local and really local. Have as many bureaus as possible across the country, radio and TV and Internet. (There was a plan like that once, it was killed. It should be resurrected) Take on the local privates where they don't want to compete: in real stories about real people, instead of the latest traffic accident conveniently close to the station, or fire or shooting or celebrity visitor.
The CBC should be like the old beat reporter, the old beat cop, who knows the neighborhood. Talk with everyone in the neighborhood from far right to far left, from the senior citizen to the kindergarten kid. Not all the stories may make the afternoon radio drive show or World Report or the National. But the story would make it if CBC expanded the local websites. The chain newspapers in Canada don't get it, no matter how good they are in print (and some of them are quite good) they're stupid and lazy on the web, they're shovelware or behind paywalls. People want a conversation. Only CBC can provide it.
Get reporters and story tellers. Why is it in a news organization like the CBC, the assignment desk is always scrambling to find reporters? Are we news gatherers or news processors? If that means more training do it. If that means expanding CBC.ca so there are more print stories for people who aren't that right for on-air, do it, that's where the audience is anyway.
Blog. Blog, blog and blog. What has the last month proved? Blogging works, podcasting works.
I respectfully disagree with Tod when he says put The House on TV. CBC should blog The House, and not just on Saturdays, but every day. (ABC News online's most successful feature is The Note blog that takes the reader inside Washington. It is now also a podcast called the Afternote)
If the lineup editor of The National cuts a story back to VO, blog it. It could get a bigger audience than The National itself. If a reporter is in the middle of nowhere and has an interesting day while working on a doc, blog that too.
One last word from Godin: "Being better has nothing to do with following conventions."
Okay, as promised here is the link to his e-book
Here is his blog.
and here is the link to his site.
I hope someone up there (I mean the seventh floor) is listening, really listening.
Note 1: I don't allow comments, but I do publish e-mails. So reaction is invited.
Note 2: I don't know the actual cost of the news study. I just know everyone on the fourth floor assumed it was millions.
Technorati tags
journalism, CBC, blog, news, lockout,
CBClockout,Seth Godin,
Cory Doctrow,
The Note,
podcast,
11:44 PM posted by Robin Rowland
Permanent Link
Links to this post
The lockout is now entering its 30th day. It is clear that this is no longer just a labour dispute. It is a battle to save public broadcasting in Canada and perhaps elsewhere on the planet.
Over the past few years the CBC has spent a lot of taxpayers money on consultants and studies to find out what the audience wants, why the audience is slipping away.
The answer may have appeared in the past few days, and in an indication of how the world is changing, it doesn't cost a cent. The link to the pdf file is at the bottom of this post.
Some of these ideas are in the “in the air” from the flexible lockoutees across the country. See Tod Maffin's own vision of a future for the CBC.
The good news is that some people inside the Toronto Broadcast Centre are also thinking along the same lines, according to Tod Maffin's e-mail interview with Ouimet:
..Rather than feeling threatened, a lot of people are excited about these podcasts and the "pirate" radio shows and the CBCunlocked site. Excited as in: "this is cool." I mean, all the creative people are out on the street, and we're all your fans. It only makes sense that we are interested in seeing what you do next.
So here's what I think we all should do next
First we have to discuss two points:
1. We ARE out of touch
The events of the past four weeks have shown we at the CBC are out of touch with a good many Canadians.
To "win back the audience," (if we even want to do that—this blog develop will question that concept) we must be able to speak with a majority of Canadians, including many fair small c conservatives, an audience which letters and blogs show the CBC has neglected.
The far right, who says we are out of touch, has vision that is much narrower than the majority of Canadians, even conservative Canadians. We must realize that we will never please the far right and move on.
Here is the problem: In many ways, we are speaking to Canadians, we are not speaking with Canadians.
Remember all those rookie lectures on radio, that radio is a conversation? Somewhere along the way some people at CBC have forgotten that.
We've all attended those mandatory seminars on how market share is shrinking. The problem with those reports is that they written by consultants (more on that later) and are talking about market share, not people.
But what brings it home is the post-lockout Decima poll.
The poll says:
- 72% of those surveyed said the dispute made no difference to their viewing of CBC
- Just 10% said that the dispute was a major inconvenience for them personally, another 27% said it was a “minor inconvenience.”
Some of my colleagues (mainly from CBC Radio) genuinely expected an outcry from Canadians when the lockout killed most of the programming. It didn't happen.
But so is everybody else
Everyone is out of touch.
All network viewing is down, especially among the key demographic, the next generation. Private television and radio are also talking to Canadians, not with Canadians. In many cases they are shouting at Canadians.
We now have a narrow chance to change all that. Perhaps a month. If the right people listen.
2. Senior management's plan is so obsolete it is rusty
Current senior management at CBC has always talked about flexibility in terms of disposable people. In his op-ed piece in the Globe and Mail, CBC president Robert Rabinovitch spoke of replacing someone on a three year cycle. That shows he doesn't get it, that there is a basic flaw in senior management's thinking.
Things are moving too fast even for that. By the time you fire and hire, things will have already changed again. You can't wait. You need creative permanent staff who can turn on a dime, take a new idea and run with it right away. If you have to react by posting a job, convening a board and negotiating a short-term contract, your competitors, and not just your competitors in the Main Stream Media, will have already adapted.
(In his podcast on the future of the CBC Tod Maffin puts it in a slightly different context. He says hire smart people. He gives the example of Home Depot who hires and pays experienced people who know their products rather than cheap, minimum wage staff who don't).
A good example is an efficient, adaptable, well trained military force. One day they are fighting a forest fire, the next day they are fighting a war, on day three they are doing flood relief, day four organizing and marching in a parade for a visiting head of state and on day five on a peacekeeping mission. (Okay so I exaggerate the day-by-day stuff but you get the point). Imagine if any army, navy or air force hired and fired not only its privates and sailors but its non-commissioned officers (the backbone of any force), its lieutenants, majors, captains, colonels and commodores on the same basis that the CBC management wants to hire and fire its staff?
I have to keep coming back to the memo that came out of the Canadian Cable Television Association in 1996. It is a 1996 plan for the CBC, no matter who wrote it. (My first post is here, and the follow-up here)
It is an early-1990s specialty channel plan written by people who didn't notice the first Internet boom was beginning. It is a plan forged in Ottawa among bureaucrats, executives and lobbyists, a plan made to fit into some forgotten communications strategy, a strategy now likely stored (and protected from gathering dust) in an acid-free box in the National Archives. It's as out-of-date as a nearby box with a document outlining Sir John A. Macdonald's plan for a telegraph line to follow the CPR.
For those who don't get it in 2005, both inside and outside the CBC, the three specialty channel idea has magnetic appeal.
So what happens now?
All we need to know, at least for today, is in a small free PDF file (yes I keep teasing you). That may change next month, but if we want to save the CBC on Day 30, keep reading.
Seth Godin might be considered a blogging guru. (I'll link to him in a minute) After all his blog is number 90 on the Technorati list of top 100. (As of the moment I am writing this I am at 89,977.)
A short while ago, he released on short e-book on blogging, and so, being a blogger, I downloaded and read it. And read it again. And realized that here is that free gift that might just save the CBC.
So here are my interpretations of Godin's observations and recommendations, as they apply to our crisis.
The mainstream media is dying.
Why?
Godin says; “all printing presses are created equal. And everyone owns one...a good idea on a little blog has a very good chance of spreading. In fact, an idea outside the mainstream media might have a better chance of spreading.”
He asks: “Remember Dan Rather?”
He says lousy blogs don't get read. There is too much choice these days. The reader is selfish. Good ideas spread, bad ideas just sit there.
Good bloggers are echoed
Godin says that Cory Doctorow is the Dan Rather of this age. A locked out chase producer may know who Cory Doctrow is. Has anyone in management ever heard of him? Although he is now a citizen of the world, Cory is Canadian!! I used to buy books from him when he was a sales clerk at Bakka, the science fiction bookstore in downtown Toronto. Now he is one of the three people who run the most popular blog on the planet, Boing Boing.
A couple of years ago a senior manager decided CBC.ca wouldn't do blogs. Why? Because a consultant told him Canadians didn't like blogs. (The decision has since been modified). And the number one blogger on the planet is Canadian! (Okay so I am pushing the envelope just a bit)
Now we know why CBC management doesn't get it.
Back to Godin. A good idea is echoed quickly, he says, picked up by blogs and discussed, revisited, linked and linked back.
Money Quote: “if these bloggers get lazy or stupid or selfish, their audience will flee. They will flee faster than they fled CBS.” Get it? (just substitute one letter)
Money Quote 2: Managers get this tattooed on what ever part of the body you feel is appropriate. “If you write something great and you do it over and over again, you will be unstoppable.” Isn't that what our multi-million dollar news study said? People want stories.
Godin's third law: WITH and FOR not AT and TO.
Tattoo this somewhere else appropriate.
“When you write to your audience or at your audience, you've made it really clear you think they are the other and you think they are yours.”
I hate to say it, but that sums up what is wrong with a lot of the story and assignment meetings I have attended. Although there lots of good ideas in those meetings, too often, especially in television, the great ideas, the slightly off the wall ideas, are rejected.
Why? So that the CBC can go on talking at Canadians, not with Canadians. This is why radio has more loyalty than TV. Radio reaches out more than TV does.
Money Quote 3.
“Nobody gets to be Dan Rather, ever again. But the audience desperately wants you to be a leader, to stand up for something, to speak up, to insert new ideas and challenging thoughts into their conversations...the days of the media for everyone are long gone. We miss you Walter Cronkite...So if you weird me or disrespect me, I'm out of here.”
Now Godin is talking to bloggers about blogging. But who are those examples? Broadcasters.
And yeah, I have been reading too many blogs (not just the anonymous vipers) in the past four weeks to not realize yeah, in some ways we have “disrespected” some in Canada. We probably didn't mean to. We work very hard at making things work, but sometimes the process takes over and becomes more important than the story.
(Gee isn't that something else the news study said?)
Small is beautiful
The CBC is big. Godin says small works in the 21st century. I'll let you read that section of his E-book. But his last piece of advice in that section is “Get small. Think big.” ( Read that whole section in the e-book. I'll tell you how I think the CBC can do that in a minute)
Why management failed
We've spent millions of taxpayers dollars on consultants, focus groups and studies.
And the CBC is in the biggest mess in its 70-year history.
Godin says and this applies to the CBC: “Companies said they were listening but they were really using focus groups to justify what they were going to do in the first place.” (He says when it came to cars, Detroit stacked its focus groups with what management wanted to hear)
He says: “TV is down, radio is down but customers telling their friends is up.”
Money Quote 4: Tattoo this somewhere as well. “The most important talking is story telling. Not top-down dictation, but stories that resonate, stories that are authentic, stories that spread.”
Godin is offering the world for free what the CBC spent millions to find out in the news study.
It is what the CBC does best when it is at its best.
“Talking directly to your unhappy customers is up too.” Yeah. And the CBC doesn't do that either. The Observer and Peter Preston responded to my complaint in less than 24 hours. The CBC Ombudsman takes months. That doesn't mean the CBC bows to interest groups or nut cases. But over all the Corpse hasn't been listening.
Godin's conclusion:
“If your organization isn't watching what is being said about you in blogosphere,you're in big trouble. Instead of learning, you're clueless. Instead of being able to fix problems before they snowball, you're waiting for an avalanche. And instead of amplifying the news, you're going to fade to black.” (Gee another broadcaster's analogy).
If you care about your brand and your career and impact you need a blog....
(If Robert Rabinovitch or Richard Stursberg or Jane Chalmers, the triumvirate, got it, they'd be be blogging. NO, if they really got they wouldn't have locked us out in the first place and triggered the blog war. The only person inside who gets it is Ouimet. But then there are the leakers who feed info to bloggers like me and others. They're beginning to get it.)
A lot of people who didn't like the CBC were blogging and as I said it wasn't just the those anonymous vipers from the far right, but across the whole spectrum of Canada. Did we pay attention? No.
Godin's big finish
Over time, take your readers on a journey. Teach them what they'd like to them to know and the rest will take care of itself.
(Hmmm didn't someone say that around a campfire in front of cave about eight thousand years ago??)
Robin's solution for the CBC
The CBC is a public broadcaster. It has to have that conversation with Canadians. Let the privates talk to and at Canadians and pick up what money they can doing it..
A lot of good people at CBC news have never understood the logic about getting out of local news (except that the privates are lobbying Ottawa because they don't want the competition).
It is the local reporters who know what is happening, know what stories may have national impact. That's why radio works and TV is faltering. You can't tell a story properly by parachuting in a national reporter at the last minute. Often it is the local reporter, the great story teller, who is plucked from the regions to tell the national stories. Where are those reporters going to come from if there is a centralized (dare I say elite) CBC? The local private stations, of course. (That is if, in the future, they still want to work for CBC. What if they have a choice of a permanent staff job at a local station and uncertain contractual status at the elite CBC news channel?)
Forget the three specialty channel concept. It's obsolete, a decade out of date and it was pretty worthless even then.
Get back local and really local. Have as many bureaus as possible across the country, radio and TV and Internet. (There was a plan like that once, it was killed. It should be resurrected) Take on the local privates where they don't want to compete: in real stories about real people, instead of the latest traffic accident conveniently close to the station, or fire or shooting or celebrity visitor.
The CBC should be like the old beat reporter, the old beat cop, who knows the neighborhood. Talk with everyone in the neighborhood from far right to far left, from the senior citizen to the kindergarten kid. Not all the stories may make the afternoon radio drive show or World Report or the National. But the story would make it if CBC expanded the local websites. The chain newspapers in Canada don't get it, no matter how good they are in print (and some of them are quite good) they're stupid and lazy on the web, they're shovelware or behind paywalls. People want a conversation. Only CBC can provide it.
Get reporters and story tellers. Why is it in a news organization like the CBC, the assignment desk is always scrambling to find reporters? Are we news gatherers or news processors? If that means more training do it. If that means expanding CBC.ca so there are more print stories for people who aren't that right for on-air, do it, that's where the audience is anyway.
Blog. Blog, blog and blog. What has the last month proved? Blogging works, podcasting works.
I respectfully disagree with Tod when he says put The House on TV. CBC should blog The House, and not just on Saturdays, but every day. (ABC News online's most successful feature is The Note blog that takes the reader inside Washington. It is now also a podcast called the Afternote)
If the lineup editor of The National cuts a story back to VO, blog it. It could get a bigger audience than The National itself. If a reporter is in the middle of nowhere and has an interesting day while working on a doc, blog that too.
One last word from Godin: "Being better has nothing to do with following conventions."
Okay, as promised here is the link to his e-book
Here is his blog.
and here is the link to his site.
I hope someone up there (I mean the seventh floor) is listening, really listening.
Note 1: I don't allow comments, but I do publish e-mails. So reaction is invited.
Note 2: I don't know the actual cost of the news study. I just know everyone on the fourth floor assumed it was millions.
Technorati tags
journalism, CBC, blog, news, lockout,
CBClockout,Seth Godin,
Cory Doctrow,
The Note,
podcast,
11:44 PM posted by Robin Rowland
Permanent Link
