Wednesday, September 14, 2005
AP aims at youth with blogs, podcasts and new wire service
According to Wednesday's New York Times the Associated Press in the United States is launching a new news service aimed at younger readers that will include blogs and audio feeds (presumably podcasting of some sort).
You'll find the New York Times story here (for about the next two weeks until it disappears behind the paywall).
The Times article says:
So far 100 U.S. newspapers have signed up for the service, which comes out of AP's online service. Each paper will decide how to handle the feed.
You'll find the AP news release here on the staff running the service.
AP says:
If you read the bios of the editors, all but one are long term full time AP staff members, chosen from AP's flexible ranks to launch the new service. (and the exception is a former AP staffer returning after five years [presumably as staff] on an alternative weekly).
'Nuff said, right. Innovation comes from inside, from staff, not off the street.
Go AP! (and if the lockout is still on next month, the managers inside the TBC can probably read "asap" [no caps is correct] on Inews and learn a thing or two).
Technorati tags
journalism, CBC, blog, news, lockout,
CBClockout,AP,Associated Press,
8:02 PM posted by Robin Rowland
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According to Wednesday's New York Times the Associated Press in the United States is launching a new news service aimed at younger readers that will include blogs and audio feeds (presumably podcasting of some sort).
You'll find the New York Times story here (for about the next two weeks until it disappears behind the paywall).
The Times article says:
On Monday, the 157-year-old wire service is to start its "younger audience service," offering articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at reaching readers between 18 and 34 years old. The service, one of the most ambitious projects undertaken by The A.P., is called asap, pronounced letter by letter, meant to evoke the wire service's legendary speed.
So far 100 U.S. newspapers have signed up for the service, which comes out of AP's online service. Each paper will decide how to handle the feed.
You'll find the AP news release here on the staff running the service.
AP says:
The project, built on AP's journalism, is aimed at helping AP members reach the crucial young adult audience with bold and innovative online and print content. It is scheduled to launch next month.
If you read the bios of the editors, all but one are long term full time AP staff members, chosen from AP's flexible ranks to launch the new service. (and the exception is a former AP staffer returning after five years [presumably as staff] on an alternative weekly).
'Nuff said, right. Innovation comes from inside, from staff, not off the street.
Go AP! (and if the lockout is still on next month, the managers inside the TBC can probably read "asap" [no caps is correct] on Inews and learn a thing or two).
Technorati tags
journalism, CBC, blog, news, lockout,
CBClockout,AP,Associated Press,
8:02 PM posted by Robin Rowland
Permanent Link
