The Garret Tree
Wednesday, September 14, 2005
  AP aims at youth with blogs, podcasts and new wire service

According to Wednesday's New York Times the Associated Press in the United States is launching a new news service aimed at younger readers that will include blogs and audio feeds (presumably podcasting of some sort).

You'll find the New York Times story here (for about the next two weeks until it disappears behind the paywall).

The Times article says:
On Monday, the 157-year-old wire service is to start its "younger audience service," offering articles and "experiences" in multimedia formats, with audio, video, blogs and wireless text aimed at reaching readers between 18 and 34 years old. The service, one of the most ambitious projects undertaken by The A.P., is called asap, pronounced letter by letter, meant to evoke the wire service's legendary speed.

So far 100 U.S. newspapers have signed up for the service, which comes out of AP's online service. Each paper will decide how to handle the feed.

You'll find the AP news release here on the staff running the service.

AP says:
The project, built on AP's journalism, is aimed at helping AP members reach the crucial young adult audience with bold and innovative online and print content. It is scheduled to launch next month.

If you read the bios of the editors, all but one are long term full time AP staff members, chosen from AP's flexible ranks to launch the new service. (and the exception is a former AP staffer returning after five years [presumably as staff] on an alternative weekly).

'Nuff said, right. Innovation comes from inside, from staff, not off the street.
Go AP! (and if the lockout is still on next month, the managers inside the TBC can probably read "asap" [no caps is correct] on Inews and learn a thing or two).



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I write in a renovated garret in my house in a part of Toronto, Canada, called "The Pocket." The blog is named for a tree can be seen outside the window of my garret.

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Name: Robin Rowland
Location: Toronto, Canada

I'm a Toronto-based writer, photographer, web producer, television producer, journalist and teacher. I'm author of five books, the latest A River Kwai Story: The Sonkrai Tribunal. The Garret tree is my blog on the writing life including my progress on my next book (which will be announced here some time in the coming months) My second blog, the Wampo, Nieke and Sonkrai follows the slow progress of my freelanced model railway based on my research on the Burma Thailand Railway (which is why it isn't updated that often) The Creative Guide to Research, based on my book published in 2000 is basically an archive of news, information and hints for both the online and the shoe-leather" researcher. (Google has taken over everything but there are still good hints there)



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